Not everyone thinks the way you think, knows the things you know, believes the things you believe, nor acts the way you would act.

People are different, needs, behaviours and the way of interacting.

Handling different personas with different motives it's not that easy mission to create experience to fulfil users needs.

Problem

Today, Transportation options specially Taxis/limousine service is about choice, and for most of the clients, there are a lot more choices than ever before. Finding taxis is easy and user of most of fleet control applications now can compare the experience of booking, riding and the car class.

Official taxi service is gonna be disappeared and out of competition of transportation options, although it has a major advantage of stopping car in the street and ride immediately. Also they sometimes need some preferences of luxurious and car options to be defined before riding taxis.

Key Drivers

As the density of taxis applications increases and consumers are overloaded with choices, the ability to book and determine options across a myriad of services is crucial to the success of the app. I based my designs to deliver upon the following key areas.